offer free deals build a large customer base very quickly take a large chunk off competitors' customers offer much cheaper plans than competition kill s

offer free deals build a large customer base very quickly take a large chunk off competitors' customers offer much cheaper plans than competition kill some competitors, make others struggle to survive. gradually increase tariff. start making profits. all you need is a large chunk of money, or absurdly low-cost loans, or some govt "assistance", or a mix of these, to last until that "start making profits" line.