Good questions. > Why do people want to encode videos? My assumption: Because they either want to watch them on some gadget of theirs (eg. smartphone), or the

Good questions. > Why do people want to encode videos? My assumption: Because they either want to watch them on some gadget of theirs (eg. smartphone), or they want to "give" the video to someone (colleague, friend, etc - so not neccessarily sharing in the tweet/post on youtube/vimeo sense). To address this, Encode gives them a video page url they can share / retype in their gadget or use to preview, instead just a download link to the media file. > Have you considered providing an API for developers and reduced prices for "bulk encoding" (on a monthly basis let's say). This is exactly what Zencoder does (as well as several others). They're awesome at doing this and have a great API - if you're a developer in need of something like this, you should definitely take a look. Encode is basically a trimmed-down Zencoder for the casual / average Joe user.