> Now, you are right about the double-keyed caches – although using this to track users is quite more complicated, less precise and less reliable than first-/th

> Now, you are right about the double-keyed caches – although using this to track users is quite more complicated, less precise and less reliable than first-/third-party cookies, it's something we need to address. We're working on it at this very moment. > Finally, yeah, first-party cookies... hard to counter. We're also working on it (is anyone else doing so?), but that will be a tough fight. That sounds awesome. Ad-tech is a burden to society. What's complicated with first-party cookies though? Didn't Apple for example just give them a limit of 7 days? I guess Apple just accepts that people have to log-in again after the 7 day period, but I haven't looked into the technical details about this feature.