but, are we really so susceptible to advertising and marketing now? I know the baby boomers were with their enormous cars, boats and house purchases and their

but, are we really so susceptible to advertising and marketing now? I know the baby boomers were with their enormous cars, boats and house purchases and their materialism stuff homes and maxed out credit cards. But, I see the millennial not taking part in that quite to the same extent - i think their percentage of spending on cars, for example, is much lower. We may be in a turning point here where advertising affects us less and less. Edit: https://www.forbes.com/sites/danielnewman/2015/04/28/research-shows-millennials-dont-respond-to-ads/#20105445dcb2 https://www.forbes.com/sites/danielnewman/2015/04/28/researc...