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T-Series is not comparable to TV Shows. Yes, it has more subscribers on youtube but it doesn't have that stickiness and loyalty that channels live TVF, AIB (did
by inapis 7y ago
T-Series is not comparable to TV Shows. Yes, it has more subscribers on youtube but it doesn't have that stickiness and loyalty that channels live TVF, AIB (did?), Timeliners etc have.
TVF created a series set in 90s India which resonated with the current late 20s crowd so well that it spread like wildfire. If tomorrow, TVF would launch a movie, it will pretty much fill all the theaters in the country.
- cameronbrown 7y agoI'd argue that stickiness has transitioned to independent content creators. Feels like an individual can always be more honest than a corporation even if they're in it for profit.
- xvector 7y agoI honestly feel the opposite. It is so much easier to manipulate individuals into shilling for your product than it is a large company. I would trust Wirecutter reviews more than my favorite YouTubers’ reviews, for example. The livelihoods of the reviewers is not dependent nearly as much on how well they are paid by their sponsor.