> What proved conclusively positive was adding a discount to the checkout process ... Just to make the customer feel that they're getting a good deal. Definite

> What proved conclusively positive was adding a discount to the checkout process ... Just to make the customer feel that they're getting a good deal. Definitely guilty of this, if I'm on the fence about a purchase, finding a discount code (Honey extension is great) can often make the difference. Even knowing that the discount is probably baked into the price