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> You could also imagine why it might be hard for Netflix, Spotify and Prime movies to compete in India Till a certain extent. Netflix, Prime Videos, Hotstar e

by inapis 7y ago

> You could also imagine why it might be hard for Netflix, Spotify and Prime movies to compete in India Till a certain extent. Netflix, Prime Videos, Hotstar etc have much more variety and higher quality and some are VERY AFFORDABLE. Prime videos and Hotstar (HBO, Game of thrones, Veep, Silicon Valley like shows) can be had for $14 USD per year EACH. So upwardly mobile Indians can subscribe to multiple OTT streaming services (I do Netflix, Hostart, Primve Video + Apple Music). For the price of one Spotify sub in US, you can subscribe to 5-7 music streaming services in India. For the rest, Indian creators on YouTube have pretty much surpassed every big name streaming company. TVF, Timeliners etc have created content which resonates with 18-35 year olds on an emotional level. Netflix et al. will never have that emotional connect so easily.

sombremesa 7y ago
Plus with Netflix, you can share an account with family members around the world (2 simultaneous streams) and with a premium account, which is only a bit extra, you can get 4 simultaneous streams. Technically 4+ households could share a single subscription to watch with a TV.
fastball 7y ago
PewDiePie v T-Series?
cameronbrown 7y ago
> Indian creators on YouTube have pretty much surpassed every big name streaming company. I think T-Series would like a word. In all seriousness I think the proliferation of independent content creators is incredible. Maybe content is of lower quality, but it's more fun.
- inapis 7y ago
  T-Series is not comparable to TV Shows. Yes, it has more subscribers on youtube but it doesn't have that stickiness and loyalty that channels live TVF, AIB (did?), Timeliners etc have. TVF created a series set in 90s India which resonated with the current late 20s crowd so well that it spread like wildfire. If tomorrow, TVF would launch a movie, it will pretty much fill all the theaters in the country.
  - cameronbrown 7y ago
    I'd argue that stickiness has transitioned to independent content creators. Feels like an individual can always be more honest than a corporation even if they're in it for profit.
    - xvector 7y ago
      I honestly feel the opposite. It is so much easier to manipulate individuals into shilling for your product than it is a large company. I would trust Wirecutter reviews more than my favorite YouTubers’ reviews, for example. The livelihoods of the reviewers is not dependent nearly as much on how well they are paid by their sponsor.

by inapis 7y ago

sombremesa 7y ago

Plus with Netflix, you can share an account with family members around the world (2 simultaneous streams) and with a premium account, which is only a bit extra, you can get 4 simultaneous streams. Technically 4+ households could share a single subscription to watch with a TV.

fastball 7y ago

PewDiePie v T-Series?

cameronbrown 7y ago

> Indian creators on YouTube have pretty much surpassed every big name streaming company. I think T-Series would like a word. In all seriousness I think the proliferation of independent content creators is incredible. Maybe content is of lower quality, but it's more fun.

inapis 7y ago
T-Series is not comparable to TV Shows. Yes, it has more subscribers on youtube but it doesn't have that stickiness and loyalty that channels live TVF, AIB (did?), Timeliners etc have. TVF created a series set in 90s India which resonated with the current late 20s crowd so well that it spread like wildfire. If tomorrow, TVF would launch a movie, it will pretty much fill all the theaters in the country.
- cameronbrown 7y ago
  I'd argue that stickiness has transitioned to independent content creators. Feels like an individual can always be more honest than a corporation even if they're in it for profit.
  - xvector 7y ago
    I honestly feel the opposite. It is so much easier to manipulate individuals into shilling for your product than it is a large company. I would trust Wirecutter reviews more than my favorite YouTubers’ reviews, for example. The livelihoods of the reviewers is not dependent nearly as much on how well they are paid by their sponsor.