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People see the coupon code box and immediately head to Google to search for codes. If your system would still benefit from a discount code and you're not selli
by petercooper 7y ago
People see the coupon code box and immediately head to Google to search for codes.
If your system would still benefit from a discount code and you're not selling low margin products, it's a good idea to "seed" those discount sites with permanent codes for very minor discounts (even just 4%, say). People feel like they've had a win even when the discount is minor.
- benmorris 7y agoI've experimented with this. It is difficult to measure if I'm giving away money unnecessarily or completing a sale I'd otherwise miss. Good point though.
- jstarfish 7y agoIt depends on your industry and customer base. When I was working with one that was primarily female and cost-conscious, that trick worked great. The fact that a code existed helped drive organic referrals (the code alone was enough to route traffic to me instead of a competitor). Don't make it permanent or you definitely are giving money away to Googling cheapskates. Change it often-- people are excited by novelty anyway.