On a related notion, I wonder how native English speakers were able to take ‘Windows’ seriously, back in the time when they didn't regularly encounter hundreds

On a related notion, I wonder how native English speakers were able to take ‘Windows’ seriously, back in the time when they didn't regularly encounter hundreds of apps with whatever names are left available. In the native language, the brain supposedly fires associations for you before you think consciously about what you hear. Like, do you browse window installation inventory in this program or what?