>I shop the same brands that I like and know. If I’m offered a discount I’ll buy 90% of the time. But if you get a discount a non-negligible amount of the time

>I shop the same brands that I like and know. If I’m offered a discount I’ll buy 90% of the time. But if you get a discount a non-negligible amount of the time, you may stop buying unless you're getting the discount. The discounted price will become the 'true' price.