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> Side note: I worry that skipping the cart review mostly loses customers because they begin having second thoughts. While adding this step may reduce conversio
by dkersten 7y ago
> Side note: I worry that skipping the cart review mostly loses customers because they begin having second thoughts. While adding this step may reduce conversion, it may be more ethical to include it as it may improve user's decision making.
I’ve personally abandoned plans to purchase because it wasn’t clear if I would get a chance to review at the end. Its especially important if its unclear what the final price will be, after applying shipping and such, since I live outside the US. Anecdotally, I’m much more likely to buy if its very clearly stated that there is a review step.
I know that more impatient people might be the opposite way around, though.
- meowface 7y agoI don't personally care about an intermediate cart page. Just as long as there's at least a cart page or purchase page which shows the item name/title, item photo, and item price for each item, and the grand total (including taxes and shipping). Most checkout pages I've seen have that information, so even if the confirm and pay steps are on the same page, I don't mind since it's still the same information anyway.