4 ms·

They don’t mention the winning one: A single short checkout. Purchase funnels are filled with account creations, newsletter sign-ups and other crap. I don’t wan

by nikanj 7y ago

They don’t mention the winning one: A single short checkout. Purchase funnels are filled with account creations, newsletter sign-ups and other crap. I don’t want an account, I want to give you money.

lotsofpulp 7y ago
I love using Apple Pay on websites, so fast that I avoid shopping around.
- lathiat 7y ago
  Yes; sites with Apple Pay get purchases from me almost instantly. It's a good way to battle people otherwise preferring to use a platform they already have an account on (e.g. eBay; Amazon) where you lose more on commission.
  - jaimex2 7y ago
    Not really what being compared here though. eBay, Amazon run the whole site.
    - thaumasiotes 7y ago
      Amazon operates a payment service, and eBay used to. Using Amazon to pay doesn't mean you're buying something on amazon.com, just as using PayPal to pay doesn't mean you're buying something on ebay.com .
  - SlowRobotAhead 7y ago
    Etsy has done extremely well with this! If my SO or I are talking about something there, it’s an almost certainty that one of us will press thumb to purchase. It’s too easy.
mkohlmyr 7y ago
As someone who previously worked in ecommerce marketing, many of these practices certainly would cause more drop-off in the funnel. I would suggest that the idea is that losing X% of first-time customers isn't such a big deal if you can increase LTV by Y% through marketing efforts otherwise not available to you. That being said I don't really think the average marketing team has thought it through to this point (or measures the outcomes). But nevertheless it's perhaps why they see positive results.
pletnes 7y ago
I always figured, why not leave that crap for an after-checkout form? Z% discount if you sign up, or whatever. It’s worth something, after all.
- tatami 7y ago
  On the after-checkout form I am already confronted with choosing which 3 of the discount vouchers of "partner" shops I want to pick up. But HURRY only 10 minutes remaining to claim.
wvenable 7y ago
One thing I like is the ability to create an account after the purchase (either immediately or sometime in the future) and my order part of that account.
wishrider 7y ago
The feedback toaster takes this to the next level https://feedbacktoaster.com https://feedbacktoaster.com

by nikanj 7y ago

lotsofpulp 7y ago

I love using Apple Pay on websites, so fast that I avoid shopping around.

lathiat 7y ago
Yes; sites with Apple Pay get purchases from me almost instantly. It's a good way to battle people otherwise preferring to use a platform they already have an account on (e.g. eBay; Amazon) where you lose more on commission.
- jaimex2 7y ago
  Not really what being compared here though. eBay, Amazon run the whole site.
  - thaumasiotes 7y ago
    Amazon operates a payment service, and eBay used to. Using Amazon to pay doesn't mean you're buying something on amazon.com, just as using PayPal to pay doesn't mean you're buying something on ebay.com .
- SlowRobotAhead 7y ago
  Etsy has done extremely well with this! If my SO or I are talking about something there, it’s an almost certainty that one of us will press thumb to purchase. It’s too easy.

mkohlmyr 7y ago

As someone who previously worked in ecommerce marketing, many of these practices certainly would cause more drop-off in the funnel. I would suggest that the idea is that losing X% of first-time customers isn't such a big deal if you can increase LTV by Y% through marketing efforts otherwise not available to you. That being said I don't really think the average marketing team has thought it through to this point (or measures the outcomes). But nevertheless it's perhaps why they see positive results.

pletnes 7y ago

I always figured, why not leave that crap for an after-checkout form? Z% discount if you sign up, or whatever. It’s worth something, after all.

tatami 7y ago
On the after-checkout form I am already confronted with choosing which 3 of the discount vouchers of "partner" shops I want to pick up. But HURRY only 10 minutes remaining to claim.

wvenable 7y ago

One thing I like is the ability to create an account after the purchase (either immediately or sometime in the future) and my order part of that account.

wishrider 7y ago

The feedback toaster takes this to the next level https://feedbacktoaster.com https://feedbacktoaster.com