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Actually, it's better to capture the email last, once they've committed every other piece of information as a sunk cost, and ideally make entering an email opti

Actually, it's better to capture the email last, once they've committed every other piece of information as a sunk cost, and ideally make entering an email optional to boot in order to reduce friction. The need to create an account is one of the main reason that shopping carts - and for that matter, SaaS signup forms - get abandoned.

saurik 7y ago
...doesn't that analysis violate the premise of "if there's no statistical difference between them"?
ehnto 7y ago
How could you run a paid SaaS without an email address? Phone number as a contact? I wouldn't give a phone number to a company I didn't trust with an email address either. I could invisage a SaaS without ANY personal information, but if that even legal to do if you're taking credit card payments?
- ddebernardy 7y ago
  Oh, sorry for the misunderstand. I mostly meant this for e-commerce and for a SaaS' informal trial part only, not the part where you actually need to create an account. In e-commerce cases, you're usually just fine with an address (since you need to ship), an email or phone or some kind of order tracking ID. In most SaaS cases you can ask for nothing - literally - as visitors try out your product. Allow them right in, and sprinkle a few "sign up" links or forms where appropriate. Build trust, basically. More often than not, you can delay creating an account proper until you're beginning the formal trial period or processing the credit card.
  - ehnto 7y ago
    I totally agree in regards to starting a SaaS onboarding process and ask for nothing. In fact I did that with a page builder I once built. Basically it dropped you right into the page building tool itself, so you could play and build a page. Then to save the page you just entered an email and password. It was excellent at converting into trial accounts. The platform had other problems and wasn't successful, but I was really proud of the painless onboarding process.

saurik 7y ago

...doesn't that analysis violate the premise of "if there's no statistical difference between them"?

ehnto 7y ago

How could you run a paid SaaS without an email address? Phone number as a contact? I wouldn't give a phone number to a company I didn't trust with an email address either. I could invisage a SaaS without ANY personal information, but if that even legal to do if you're taking credit card payments?

ddebernardy 7y ago
Oh, sorry for the misunderstand. I mostly meant this for e-commerce and for a SaaS' informal trial part only, not the part where you actually need to create an account. In e-commerce cases, you're usually just fine with an address (since you need to ship), an email or phone or some kind of order tracking ID. In most SaaS cases you can ask for nothing - literally - as visitors try out your product. Allow them right in, and sprinkle a few "sign up" links or forms where appropriate. Build trust, basically. More often than not, you can delay creating an account proper until you're beginning the formal trial period or processing the credit card.
- ehnto 7y ago
  I totally agree in regards to starting a SaaS onboarding process and ask for nothing. In fact I did that with a page builder I once built. Basically it dropped you right into the page building tool itself, so you could play and build a page. Then to save the page you just entered an email and password. It was excellent at converting into trial accounts. The platform had other problems and wasn't successful, but I was really proud of the painless onboarding process.