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I coming from school where single long checkout form suppose to be the best idea. Back quite a few years ago I sold onepagecheckout.com domain for a chunk of ca
by gesman 7y ago
I coming from school where single long checkout form suppose to be the best idea.
Back quite a few years ago I sold onepagecheckout.com domain for a chunk of cash.
Just 2 days ago I purchased very expensive laptop via multi page checkout process which I really appreciated.
The key was to remind customer what he is buying, all options, warranty, shipping etc - make sure the complicated configuration is delivered in clear way.
Gigantic one page thing would be less welcome
- davedx 7y agoYep. I work in e-commerce selling cars (entire process is digital). We try to break down and explain each step because they're quite high impact decisions for the final amount and product.
- mobjack 7y agoI find from my AB testing is that mobile users are much sensitive to changes to checkout. A big one page checkout could work on desktop machines since they have the real estate to work with. This can be a poor experience on mobile as you need lots of scrolling to access all the fields and options.
- magduf 7y agoI think this is a case where one size doesn't fit all. For a laptop, or a car as the other poster mentioned, it's high cost, and there's many options. Whereas if you're just buying some simple items that have no options at all, you don't need a complicated checkout, just a list of the items and the taxes and shipping cost.