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Why should a Catholic School be advertising on Google?

by StudentStuff 7y ago

briandear 7y ago
So they can attract students whose parents are searching for a school.
- StudentStuff 7y ago
  Seems like a crummy way to reach potential students, wouldn't you want to tap the local church's congregations? That is how the Catholic schools run in Seattle, though they don't have the same 20% non-Catholic full ride scholarship that they do in Portland (which made for a much better educational experience IMO). The Summer Lunch Program (which has a much broader target audience/geographic area) in Seattle has experimented with online advertising, but had poor results. The keys to the kingdom really are reaching kids (and their parents) where they are, in schools, after school programs, and perhaps some online platforms (though the targeting is generally ineffective on Facebook/Google for this type of advertising).
  - icebraining 7y ago
    > wouldn't you want to tap the local church's congregations? I'm assuming they do both. I don't know about the US, but around here Catholic schools accept non-Catholics as well, and those may not be connected to the church.
    - failrate 7y ago
      Yes, Catholic schools in the US are frequently the only advanced educations for grade schoolers in nonmetropolitan areas. My folks were Methodist, and I attended a couple Catholic schools.
      - dfc 7y ago
        What is an "advanced education for grade schoolers"?
        hedora 7y ago
        It is a less offensive way to say “alternative to systematically underfunded and failing public schools”.
        shaftway 7y ago
        Yup. I went to a Catholic high school, despite my family being basically non-practicing Presbyterians. And in an area with a ton of private schools. At the time public schools were a road to nowhere, and private schools were easily $20,000 in today's dollars, maybe $30,000 depending on the school. Catholic high school cost $8000 in today's dollars, and the only "downside" was a couple of mandatory masses.
        failrate 7y ago
        My local public school did not have advanced placement classes, only regular and support for learning disabilities. At least it had support for the learning disabled.

Why should a Catholic School be advertising on Google?

briandear 7y ago

So they can attract students whose parents are searching for a school.

StudentStuff 7y ago
Seems like a crummy way to reach potential students, wouldn't you want to tap the local church's congregations? That is how the Catholic schools run in Seattle, though they don't have the same 20% non-Catholic full ride scholarship that they do in Portland (which made for a much better educational experience IMO). The Summer Lunch Program (which has a much broader target audience/geographic area) in Seattle has experimented with online advertising, but had poor results. The keys to the kingdom really are reaching kids (and their parents) where they are, in schools, after school programs, and perhaps some online platforms (though the targeting is generally ineffective on Facebook/Google for this type of advertising).
- icebraining 7y ago
  > wouldn't you want to tap the local church's congregations? I'm assuming they do both. I don't know about the US, but around here Catholic schools accept non-Catholics as well, and those may not be connected to the church.
  - failrate 7y ago
    Yes, Catholic schools in the US are frequently the only advanced educations for grade schoolers in nonmetropolitan areas. My folks were Methodist, and I attended a couple Catholic schools.
    - dfc 7y ago
      What is an "advanced education for grade schoolers"?
      - hedora 7y ago
        It is a less offensive way to say “alternative to systematically underfunded and failing public schools”.
        shaftway 7y ago
        Yup. I went to a Catholic high school, despite my family being basically non-practicing Presbyterians. And in an area with a ton of private schools. At the time public schools were a road to nowhere, and private schools were easily $20,000 in today's dollars, maybe $30,000 depending on the school. Catholic high school cost $8000 in today's dollars, and the only "downside" was a couple of mandatory masses.
      - failrate 7y ago
        My local public school did not have advanced placement classes, only regular and support for learning disabilities. At least it had support for the learning disabled.