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Like Yelp, Angie's List businesses can pay for more prominent placement, and AL uses dark UI patterns to make it seem like they're somehow more legitimate than
by atonse 7y ago
Like Yelp, Angie's List businesses can pay for more prominent placement, and AL uses dark UI patterns to make it seem like they're somehow more legitimate than other reviewers, when in fact they just got there due to paying more. Same with Yelp.
One of the worst experiences I've ever had with a contractor was with an electrician who had 117 A+ reviews on Angie's List (K&K Electric of Rockville, MD). They took 7 hours to complete a 1.5 hour job (installing a 40 foot cable run for a car charger), then threatened to put a lien on my house because I wanted to pay less as a result of the experience. It was a total shouting match (full disclosure: part of the tension was that I had to pay them 40 days later since I was out of the country for 4 weeks). On top of all that, the permit was rejected because they didn't properly label the high voltage, high amp breakers.
Now I realize they probably paid for those "117 A+" reviews.