I had to look up what the "Kennedy" initiative was. It was redesign of all Google products to get a unified look [1]. The lead designer, Jon Wiley, named it Ke

I had to look up what the "Kennedy" initiative was. It was redesign of all Google products to get a unified look [1]. The lead designer, Jon Wiley, named it Kennedy as a reference to Larry Page's Moonshot Strategy [2]. [3] compares the redesign mockups (in blue) against how the products looked before. [1]: https://www.theverge.com/2013/1/24/3904134/google-redesign-how-larry-page-engineered-beautiful-revolution https://www.theverge.com/2013/1/24/3904134/google-redesign-h... [2]: https://www.wired.com/2013/01/ff-qa-larry-page/ https://www.wired.com/2013/01/ff-qa-larry-page/ [3]: https://assets.sbnation.com/assets/2058367/googleredesign_1020.jpg https://assets.sbnation.com/assets/2058367/googleredesign_10...