> If you doubt it's possible for a _mature_ product, remember Kinko's? Yes: it's now called "the copier place" - still frequently shortened to "Kinko's" - beca

> If you doubt it's possible for a _mature_ product, remember Kinko's? Yes: it's now called "the copier place" - still frequently shortened to "Kinko's" - because FedEx is where one goes to ship packages (or where one avoids going when they want to ship packages, if they've had any experience there).