The scaling is when you are big enough that businesses want to be listed on your site. Then, rather than letting them put up whatever, you start curating submis

The scaling is when you are big enough that businesses want to be listed on your site. Then, rather than letting them put up whatever, you start curating submissions. If you can break the maps moat of 'everyone uses it' then it doesn't matter if the marginals of maps are better, because people won't use the inferior product.