What a nice feel-good story which is totally not a marketing/PR concoction, albeit a brilliant one. The story is literally the Cheeto version of Good Will Hunti

What a nice feel-good story which is totally not a marketing/PR concoction, albeit a brilliant one. The story is literally the Cheeto version of Good Will Hunting. Do you all honestly believe none of the hundreds of food scientists working at Frito-Lay thought of making a spicy version their snacks?