Restricting the launch to an arbitrary subset of people made no sense. I wasn’t going to create “circles” if only 4% of the people I wanted in the circle had a

Restricting the launch to an arbitrary subset of people made no sense. I wasn’t going to create “circles” if only 4% of the people I wanted in the circle had accounts. I wasn’t going to create events that could only invite 1/3 of the people. I wasn’t going to “share” things if I thought only one person would see the post. Then there was the bridging. They ruined every service owned by Google by shoehorning direct links to Google+.