It sticks in your brain in more ways than one. When someone tells you about Bvckup, they have to clarify "Backup with a V" and that forces you to think about i

It sticks in your brain in more ways than one. When someone tells you about Bvckup, they have to clarify "Backup with a V" and that forces you to think about it longer because there's no letter in "backup" that could be confused with a V.