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Thinking Out Loud: What's Driving Groupon?
- andymoe 16y agoIt's pretty simple. People like a deal and direct marketing works really well. All they have from me is my city and an email address. They have sent me exactly one email a day for a week since I signed up because a friend of mine sent me a link to something that I found interesting. Eventually I'll get tired of the emails and kill off my account or I'll buy something. If I buy something the emails should become even more relevant. GOTO 10.