> it fails to mention the #1 reason why I never used it In fact, that was mentioned: > Of course, Facebook’s news feed has many of the same design elements th

> it fails to mention the #1 reason why I never used it In fact, that was mentioned: > Of course, Facebook’s news feed has many of the same design elements that I have described here, including ranking. However, important messages sent directly from one person to another have their own dedicated channel that works more like email, with strictly chronological ordering rather than ranking and with an explicit “mark as read” function. Ranking and algorithms are only used for nonessential postings. Though I suppose it's ambiguous whether he means someone's Wall/Activity Log or Messenger, I suppose, but I read it as the former.