Rip the Band-Aid off! I was in this same situation. It was a product whose name include "SQL". So when you called anyone, you had to say "sequel, by which I mea

Rip the Band-Aid off! I was in this same situation. It was a product whose name include "SQL". So when you called anyone, you had to say "sequel, by which I mean, just the letters, S-Q-L. . .", which just killed the magic, if there was any to begin with.