> Approach this as a UX problem. Is the name negatively affecting people's ability to approach or remember the brand? Do people actually need to know the exact

> Approach this as a UX problem. Is the name negatively affecting people's ability to approach or remember the brand? Do people actually need to know the exact spelling of your company name in order to discover your product? Reminds me of the STIHL commercial from a couple of years ago: https://www.youtube.com/watch?v=oWSynIB68rE https://www.youtube.com/watch?v=oWSynIB68rE tl;dw people are interviewed and each person says the company name differently. The video starts the sales pitch with "No matter how you say STIHL..."