I was there at Google when G+ launched. I think there were a few other initial issues that prevented it from landing: 1. The real name policy was draconian. Le

I was there at Google when G+ launched. I think there were a few other initial issues that prevented it from landing: 1. The real name policy was draconian. Leadership didn’t listen to internal or external outcries for far too long. 2. The team leaned into “circles” and a strange permission model even over usability. E.g. rather than posting to someone’s wall, you posted to your own and set the viewing permission to that person. 3. Circles were frankly a chore to manage. 4. The network was seeded with too homogenous a network. Google employees were given first access and then could invite two people. The result was a network that was too highly concentrated with tech bros at official launch.