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> Most people didn't hear about it. Lots of people did. But then they couldn't get an account. https://trends.google.com/trends/explore?date=2010-05-20%202015-

• dredmorbius 7y ago
  I'd argue the problem was more one of the marketing / promotion than the closed beta. The second spike in the trends graph corresponds with the open access public announcement. Interest spiked, but did not sustain. It's the lack of sustain that hurt G+ in the end. And much of that was due to a very raw early release -- no search, little content, and very muddled concepts, many never really fixed.