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I worked at Time Warner Cable when they got acquired by Charter, and rebranded to their "Spectrum" cable product. We got a customer email that went: "Great, y

I worked at Time Warner Cable when they got acquired by Charter, and rebranded to their "Spectrum" cable product. We got a customer email that went: "Great, you went from being The Worst Company to Speculum, you're literally f*cking us!" Point is: rebranding is hard and expensive, but it will get more expensive the longer you wait. If you doubt it's possible for a _mature_ product, remember Kinko's?

nlawalker 7y ago
> If you doubt it's possible for a _mature_ product, remember Kinko's? Yes: it's now called "the copier place" - still frequently shortened to "Kinko's" - because FedEx is where one goes to ship packages (or where one avoids going when they want to ship packages, if they've had any experience there).