> there wasn't any reason to switch. And a big reason not to switch: the big feature that Facebook has which Google could not possibly replicate is that it's n

> there wasn't any reason to switch. And a big reason not to switch: the big feature that Facebook has which Google could not possibly replicate is that it's not the same company that has control over all the data I type into the web search box. It's bad enough how much data my web search of choice gets, it's bad enough how much data my social media network of choice gets, but combined it would be worse than the sum of its parts. It's incredibly easy to be data-conscious when all you have to to is not take active action to migrate from Facebook to Google and I believe that many people who would never lift a finger to control their data are still more than willing to factor data into their decisions if it's not inconveniencing them. Similar problems are faced by Bing and Alexa, why would I want to invite Microsoft or Amazon even deeper into my life than they already are?