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We have no way to measure this, but common logic would suggest that there _is_ a negative effect there too. Imagine a junior sysadmin coming over the manager's
by throwaway190620 7y ago
We have no way to measure this, but common logic would suggest that there _is_ a negative effect there too. Imagine a junior sysadmin coming over the manager's desk and suggesting to use a tool that sounds like someone profusely swearing in Parseltongue.
But that's a secondary concern compared to not being promote product through any channels with an audio track.
- whatshisface 7y agoWould people be less likely to buy it if the podcaster had to spell out the name? It depends on how rational the decision to purchase it is.
- throwaway190620 7y agoI suspect that yes, they would be actually. It's one thing to say "Sponsored by Apple" and another "Sponsored, erm, by Q-Z-W-C-K-I, which is actually much better than what its name might imply". The less friction there is, the better. Especially for placements that last mere seconds.
- legitster 7y agoLots of companies spell out their names on podcasts. I think it's unfair to compare your brand to the most recognized brand in the world. You should really do some testing to see how random people perceive it.
- legitster 7y agoLook into usability testing or panels. You can create tests where people are asked to read or listen to sets of company names, do a minute of tasks, and be asked to recall company names based on their services. Relatively cheap to do in Amazon Turk.