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I am not a marketer but it seems to me that people are too concerned about things like naming, icons and others. There are successful products with bad names (i
by maxxxxx 7y ago
I am not a marketer but it seems to me that people are too concerned about things like naming, icons and others. There are successful products with bad names (it took years to find consensus on pronouncing “azure”). Craigslist is successful without constant redesigns. At a minimum make only name change and then keep it. I have seen products go through several changes and they pretty much always were in decline and it seemed renaming or redesigning was the only idea management had left.
In short I don’t think it’s that important.
- cheschire 7y agoThere are only two hard things in Computer Science: cache invalidation and naming things. -Phil Karlton
- throwaway190620 7y agoI can assure you that you are fundamentally wrong. First impression is exceptionally important and the name/icon is the first thing anyone sees.
- maxxxxx 7y agoI don't know that particular name and the target market. Maybe it's really bad. But if you have a good product in my view the name doesn't matter that much. A lot of people struggle with "sqlite" for example or "Azure" or "OSX".
- marapuru 7y agoThere is a gray area there. First impression is important AND the first impression is not just the name or icon. It is the combination of many things. The value the specific product gives you as the most important one. I'm not dismissing the importance of a visual or aesthetic. Just realize that there is more than that.
- Splognosticus 7y ago> it took years to find consensus on pronouncing “azure” Really? That one's a real word. It's got a correct pronounciation[1]. [1] https://www.google.com/search?q=pronounce+azure&rlz=1C1CHBF_enUS760US760&oq=pronounce+azure&aqs=chrome.0.69i59.6306j0j9&sourceid=chrome&ie=UTF-8 https://www.google.com/search?q=pronounce+azure&rlz=1C1CHBF_...
- maxxxxx 7y agoI remember hearing a lot of people using the french pronunciation for a while.
- lacampbell 7y agoit took years to find consensus on pronouncing “azure” I don't think there's a consensus. I certainly don't call it "ah zherr" like microsoft do.
- SAI_Peregrinus 7y agoI just pronounce it like the color azure. ˈæʒər. ˈeɪʒər would be ok too if that's how you pronounce the color.
- lacampbell 7y agoIn my variety of English it's something like æ-ʒu-ə, which is exactly how I pronounce the colour. I was a bit shocked when I heard the american pronounciation.