This nails the issue. It's why flaming hot Cheetos were successful but Dulce de Leche weren't. Don't make something meant to be something else explicitly. Make

This nails the issue. It's why flaming hot Cheetos were successful but Dulce de Leche weren't. Don't make something meant to be something else explicitly. Make something that has the same meaning (or in this case flavor) as something else but make it its own thing for its own sake.