Interestingly, basing insurance on healthiness seems to be a new trend happening right now. I'm a runner, and recently I've seen a lot of ads for a company cal

Interestingly, basing insurance on healthiness seems to be a new trend happening right now. I'm a runner, and recently I've seen a lot of ads for a company called HealthIQ (I think) that offers cheap life insurance, but only for people who can run a 9 minute mile. I think breaking into health insurance would be much harder because a) the administration is way more complicated and b) most people get health insurance through their employers, and normal employers won't be able to guarantee that every employee can pass a healthiness test, but I imagine they're working on getting around these problems right now.