Again, YouTube controls its own ad network. It has full control over what advertising JS is being served to users. It’s also a technology-first company, where a

Again, YouTube controls its own ad network. It has full control over what advertising JS is being served to users. It’s also a technology-first company, where advanced web application development is a core competency. News publications aren’t like this at all. They’re embedding Adsense or some other third party ad widgets, probably at the direction of management. They’re serving whatever that black box ad API returns, which could be a lot of things. I haven’t really looked that hard, but are you aware of an ad network that pays comparably to Google that pledges not to track people? It’s kinda hard to imagine that such a thing exists, given the ad industry’s pervasive encroachment on privacy. Also, most publications I’ve interacted with don’t have technical stakeholders at the executive level, and web developers are a back-of-the-house role. They’re not nearly as technically capable as a YouTube