The decision to name it "Google+" was an epic blunder. You wouldn't ask a girl at a club if she's on "McDonalds+". You wouldn't ask a member of your church if t

The decision to name it "Google+" was an epic blunder. You wouldn't ask a girl at a club if she's on "McDonalds+". You wouldn't ask a member of your church if they'd like to connect on "American Airlines Plus". When Facebook was at the height of its coolness (like 2007, 2008), most people didn't even see it as a corporation. It was just its own independent thing. It never would have spread if it were attached at the hip to some corporation that had nothing to do with connecting to friends.