This is the point. People keep saying "it is just IRC" but the thing they forget is it is IRC+ with practically no setup. If you want Enterprise or consumer ado

This is the point. People keep saying "it is just IRC" but the thing they forget is it is IRC+ with practically no setup. If you want Enterprise or consumer adoption, you must make it easy. Just like what you said with Dropbox. Install client, data automatically available everywhere I log in. That is the product and it actually solves a problem people have. However, as we have already seen Dropbox has already been commoditized and is looking for a reboot. I see the same thing happening with Slack. It will be the king for a while but it has no moat.