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Umm you do realize Youtube is free to the end user? That makes the two exactly comparable in business model.
by Nasrudith 7y ago
Umm you do realize Youtube is free to the end user? That makes the two exactly comparable in business model.
- save_ferris 7y agoAgain, YouTube controls its own ad network. It has full control over what advertising JS is being served to users. It’s also a technology-first company, where advanced web application development is a core competency. News publications aren’t like this at all. They’re embedding Adsense or some other third party ad widgets, probably at the direction of management. They’re serving whatever that black box ad API returns, which could be a lot of things. I haven’t really looked that hard, but are you aware of an ad network that pays comparably to Google that pledges not to track people? It’s kinda hard to imagine that such a thing exists, given the ad industry’s pervasive encroachment on privacy. Also, most publications I’ve interacted with don’t have technical stakeholders at the executive level, and web developers are a back-of-the-house role. They’re not nearly as technically capable as a YouTube
- yeahitslikethat 7y agoExcept that YouTube doesn't have to pay to produce content so profit is easy at other's expense.