Nah dawg, Google+ failed because it didn't try to do any of the things that people who desired a different kind of social space might have wanted but couldn't g

Nah dawg, Google+ failed because it didn't try to do any of the things that people who desired a different kind of social space might have wanted but couldn't get on Facebook at the time, perhaps things like anonymous accounts, private groups that didn't transitively leak information, or a space for collaboration on Google Docs. In other words, it made zero innovation over the incumbent, except for "circles", which was ill conceived.