Instagram is very unidirectional. So is wechat (the instagram-like feature within China). The whole "influencer" phenomenon (originating in the Chinese KOL - K

Instagram is very unidirectional. So is wechat (the instagram-like feature within China). The whole "influencer" phenomenon (originating in the Chinese KOL - Key Opinion Leaders - phenomenon) is specifically engineered to be a unidirectional mechanism. In fact, Snapchat tried to do the same with "Discover", which ended up in Google Plus territory. It was not very usable.