According to the article by "ask a mexican" (can't find it atm) but at the time frito lay had an active "solicit business ideas from all levels of the company"

According to the article by "ask a mexican" (can't find it atm) but at the time frito lay had an active "solicit business ideas from all levels of the company" program, and they really meant it (some companies do not when they do these sorts of things)