No, that's something completely different. These writers aren't actively implementing the advertising software. They're not "following orders" in anything with

No, that's something completely different. These writers aren't actively implementing the advertising software. They're not "following orders" in anything with respect to ad tracking simply by being a contributor on the platform. At worst, they're complicit by working for the company that utilizes it. Frankly though we all complicit in this stuff one way or another even if there's the illusion that we aren't by some degree of separation. (EDIT: Deleted irrelevant argument)