Sorry I wasn't clear. The underlying problem is piracy. Big players like Adobe can still use the subscription model. For most vendors, the easiest choice is goi

Sorry I wasn't clear. The underlying problem is piracy. Big players like Adobe can still use the subscription model. For most vendors, the easiest choice is going the web route. Deployment is another PITA that makes App Store model desirable for the vendors. For Apple and Microsoft it's even better because they get a cut, they curate their platforms and have the upper hand over vendors lest they become competition.