> One interesting thing is that Frito-Lay had no products targeting Latinos, and no one on the highly paid marketing team did anything about it. The janitor saw

> One interesting thing is that Frito-Lay had no products targeting Latinos, and no one on the highly paid marketing team did anything about it. The janitor saw the problem immediately, but for some reason the entrenched interests were unable to see it. In business, I think this is incredibly commonplace. People have a bad habit of looking at what the competition is doing and copying it. That isn't a bad strategy if you're in an industry with big margins. For instance, Microsoft spent a lot of time telling people how SQL Server was competitive with Oracle. With their large margins, it made sense to go head-to-head with a similar product. But if you're selling a commodity like potato chips? You gotta figure out some way to differentiate yourself from the competition, break out of the "commodity" mold.