> “How much market share do you think you can get?” "I opened my arms and I said, ‘This much market share!’" Brilliant answer for a stupid question that was pr

> “How much market share do you think you can get?” "I opened my arms and I said, ‘This much market share!’" Brilliant answer for a stupid question that was probably meant to put him down. > Frito-Lay began testing Flamin’ Hot Cheetos in small Latino markets in East Los Angeles. If it performed well, the company would move forward with the product; if it didn’t, they’d scratch it So Montañez assembled a small team of family members and friends, went to the test markets, and bought every bag of Hot Cheetos he could find. Also brilliant, as such a "test" would certainly fail due to no marketing, likely intentional by the exec's and politics.