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> having friends and family buy out the products in the test market It is ethically wrong, however given the fact that he was facing an unfair fight within the
by bonestamp2 7y ago
> having friends and family buy out the products in the test market
It is ethically wrong, however given the fact that he was facing an unfair fight within the organization (other executives trying to make him fail) I believe it was a fair way to combat that.
- arkis22 7y agoIt might be less then that. If they are limited time products that the purchasers enjoy, they might just be front loading their consumption and eating the products over a period of time. I mean, corn chips last a long time before they go stale.