I can't think of an industry that hasn't been affected by Chinese manufacturers trying to undercut American or European companies by short cutting the manufactu

I can't think of an industry that hasn't been affected by Chinese manufacturers trying to undercut American or European companies by short cutting the manufacturing process. I just see the same thing with this bike company. Ignore all the rideshare stuff, the push to grow so fast and not having a sustainable product and its the same story. They took a standard Aero fram and tried to make it appear as a "high end" product. The problem is, once you've ridden a high end road bike you suddenly realize the amount of engineering and R&D that goes into those bikes to get them to perform at that level. You can't just reproduce that overnight, it takes time and a lot of money. From the article (and the scathing reviews of the bike) it didn't sound like they really tried to make a quality product, just another carbon Aero knockoff with a cool integrated stem. At that point, it was easy to undercut your competition on price. The lessons are all too clear and which you see a lot of. You can't cut corners on products like this and sell it off as "high end" and expect to get away with it. Source: I worked in the bike industry for almost 15 years. Had various stints with Specialized and Cannondale.