Slack is a very interesting thing to compete with – I do have some personal experience with that, our product having been squarely aimed at this exact underserv

Slack is a very interesting thing to compete with – I do have some personal experience with that, our product having been squarely aimed at this exact underserved space between email and Slack. The core issue is that Slack is useful as a social tool at work, for work, but its main stickiness comes from the fact that it can be a respite from work. This is what the 'fun' is a code word for that is mentioned in all Slack marketing materials. So if you make a tool that is better at getting people be productive, it ends up being less sticky than Slack. If you make one that is more social, then it gets disqualified by 'serious' purchasing departments as a fun toy that some employees are playing with. That's a tough one. Ultimately the solution, or at least the way I'm betting my chips, is that you can find a less anxiety-inducing medium of communication to underlie work comms, and make it modern (less JIRA and more Discord) that can be a winning bet. [!Plug alert from this point on!] An attempt at formulating how that could look is the thing I'm working on. It's the private version of https://getaether.net https://getaether.net for companies, in private beta.