I always find it shocking to hear that so many people think crowdfunded projects have no risk, that it's somehow similar to ordering stuff from Amazon. Especial

I always find it shocking to hear that so many people think crowdfunded projects have no risk, that it's somehow similar to ordering stuff from Amazon. Especially when people invest more money than they are actually willing to lose. Whose mistake is that? The customer for not understanding what they are into? Platforms like Kickstarter for not explaining it clearly enough?