I don't think this looks very good for them. They suddenly added watermarks over their videos to 'encourage' users to sign-up. A pro plan with added value would

I don't think this looks very good for them. They suddenly added watermarks over their videos to 'encourage' users to sign-up. A pro plan with added value would have been more considerate, or even a full switch to paid users with a notice period. They are also displaying company logos under 'Trusted by thousands globally' that obviously are not paying customers since they didn't have subscription plans before.